Future Of AI Marketing

Silicon Valley Impact Radio

Sudha Reddy got recently got interviewed by Silicon Valley Impact about the topic and here is full interview:

Here is the summary of the interview:

• Marketing shouldn’t be an afterthought, it should be a Day 1 effort and AI can help us make this happen for all types of businesses with minimal resources.
• Marketing needs personalization. AI will enable even more granular personalization, tailoring marketing messages to individual customers based on their preferences, behaviors, and real-time context.
• AI-powered tools for writing, content and sales will be the future but they will become even more sophisticated at predicting customer behavior, allowing marketers to anticipate needs and deliver proactive solutions.
• Marketers will need to adapt their strategies to optimize for voice search and create engaging voice experiences. Think of also AR and VR side of things for marketing and engaging customers.
• AI algorithms will become more adaptive, constantly learning and improving based on new data and feedback. This will enable marketers to stay ahead of evolving trends and customer preferences.
• AI tools will become more accessible and user-friendly, empowering businesses of all sizes to leverage AI-powered marketing strategies.

Agentic AI World Summit, San Francisco

Sudha Reddy also recently spoke at the Agentic AI World Summit in San Francisco and here is the summary of the presentation and a copy of the presentation:

You can download the full file here. Here are the summary of the key points from my lecture:

1. Key enablers of Agentic AI:
   • Training Scale: Enormous amounts of data for training through new AI models
   • Thinking Scale: Ability to perform complex reasoning through new AI models
   • The concept of “training scale” (size of AI models and amount of training data) and “thinking scale” (computing power for complex reasoning) are shown in pictures.
2. SAM ALTMAN is quoted as saying super intelligence is possible in 1000 days. In marketing, Agentic AI is evolving from a copilot to a more independent agent, potentially combining the roles of strategist, creative director, and mind reader.
3. Despite AI advancements, there’s still a place for humans in the AI-driven future of marketing:
   • Human collaboration with AI rather than AI taking over will be the future
   • Human creativity for overall strategy, defining brand voice, understanding customer emotions and mindset nuances is very crucial
4. Defining brand voice
5. Ensuring AI stays on brand
6. Understanding customer emotions and mindset nuances

Balancing the capabilities of AI with the continued importance of human inputs will be the future of marketing.

Please contact me at sudha@rava.ai for any questions.