Suggested Readings
Generative AI
- HBR: How AI is changing creative work
- McKinsey: The State of Generative AI
- Forbes: Gen AI in Marketing
Marketing
- Wallstreet: Gen AI in Advertising
- SalesForce: Marketing and Gen AI
- McKinsey: How Gen AI can boost Marketing
General
- HubSpot State of Marketing Report (https://www.hubspot.com/state-of-marketing) This annual report provides valuable insights into marketing trends, budgets, and challenges faced by businesses of all sizes.
- Moz Beginner’s Guide to SEO (https://moz.com/beginners-guide-to-seo) This comprehensive guide from Moz covers all the basics of Search Engine Optimization (SEO) and is a great starting point for anyone new to the field.
- Google Digital Garage (https://learndigital.withgoogle.com/digitalgarage) This free resource from Google offers a variety of online courses on all aspects of digital marketing, from social media to content marketing.
Content Marketing
- Content Marketing Institute Blog (https://contentmarketinginstitute.com/) This blog is a treasure trove of information on content marketing strategies, tactics, and best practices.
- Copyblogger (https://copyblogger.com/) Copyblogger is a well-respected blog that focuses on the art and science of content writing. Their articles offer practical advice on how to create content that is both informative and engaging.
Social Media Marketing
- Social Media Examiner Blog (https://www.socialmediaexaminer.com/) This blog provides up-to-date news and insights on social media marketing, as well as case studies and how-to guides.
- Hootsuite Social Media Marketing Guide (https://www.hootsuite.com/resources/social-media-strategy-guide) This free guide from Hootsuite covers everything you need to know about creating and implementing a successful social media marketing strategy.
Email Marketing
- Mailchimp Email Marketing Blog(https://mailchimp.com/resources/starting-a-blog/) Mailchimp’s blog is a great resource for learning about email marketing best practices, from list building to campaign creation.
- Constant Contact Email Marketing Guide (https://www.constantcontact.com/blog/email-marketing-best-practices/) This free guide from Constant Contact provides a step-by-step approach to email marketing, from setting up your account to creating effective email campaigns.
Analytics and Measurement
- SEMrush State of SEO Report (https://www.semrush.com/my_reports/) Similar to Hubspot’s State of Marketing Report, SEMrush’s report offers valuable insights on SEO trends and data.
- Google Analytics Academy (https://analytics.google.com/analytics/academy/) This free resource from Google offers a variety of courses on how to use Google Analytics to track and measure your website traffic and marketing campaigns.
Bonus: Books
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk : This book by social media marketing expert Gary Vaynerchuk focuses on the importance of creating valuable content to build relationships with your audience.
FAQs:
- How to write an enticing landing page that converts visitors into customers?
- How to generate leads and customers organically, and to establish yourself as an industry authority. And educate your audience on the value of your product.?
- How to de-risk your strategy by auditing a competitor’s growth assets?
- What does a virtual CMO do?
- How do you get your first 100 customers?
